Los Angeles is certainly no stranger to historic, and sometimes even infamous, hotels. There’s the Chateau Marmont, where creatives such as Hunter S. Thompson, Annie Liebovitz, F. Scott Fitzgerald and Tim Burton have produced work. There’s also the Hollywood Roosevelt Hotel, where the first Academy Awards were held in 1929 and where stars of the classic silver screen such as Marilyn Monroe, Clark Gable and Carole Lombard have called home. Another yet is the Millennium Biltmore Hotel, which has hosted a number of film and television productions including “Ocean’s 11,” “Wedding Crashers,” and “Mad Men.”
Amid all of this history, there is one more luxury hotel that is looking to put its name in the game. On February 3, Hotel Covell opened in the Los Feliz neighborhood directly above Bar Covell. Owned and operated by hospitality entrepreneur Dustin Lancaster, who also owns the bar below, Hotel Covell is the perfect blend of old soul and new hip with a unique twist.
Each of the five rooms in the hotel represent a different stage in the odyssey of George Covell, a fictional bon vivant writer dreamed up by interior designer Sally Breer. The design of the room is crafted to reflect a particular stage of Covell’s journeys from Oklahoma to beyond.
“Each chapter is a whole sensory environment,” Breer said to The Los Angeles Times. “It’s all designed to be cohesive, even if you don’t know the story.”
No Two Rooms Feature Same Brand of Luxury
With an imaginary character as the inspiration behind the hotel, it was only the imagination that bound Breer and her design team when coming up with the concepts for the rooms. No two rooms, also known as chapters, are alike.
Chapter one follows Covell from owner Dustin Lancaster’s real hometown in Deer Creek, Oklahoma to the exciting large cities beyond. New York and Paris were important influences in this room, which The Los Angeles Times reported has “a pared-down, Edward Hopper-esque bachelor apartment feel.”
Other rooms or chapters represent important journeys both physically and personally for Covell. Chapters three and five represent the lodgings of Covell’s girlfriend and daughter, respectively, while chapter four exhibits the exotic influences of Covell’s travels to Monaco and India.
With five rooms ranging from 300 to 800 square feet and a successful bar downstairs, Lancaster and Breer plan to add on to the mysterious world of George Covell with a rooftop deck and other playful amenities. Lancaster, who also owns L&E Oyster Bar and El Condor in Silver Lake, has embraced the unique concept of Hotel Covell in the general way he conducts business.
“Hotel owners usually want to put in a bar later, but I already had a successful bar. So I did this in reverse,” he joked.
With so many unique establishments, the luxury life is never dull in Los Angeles. If you are interested in a luxury home in Los Angeles or any of its surrounding communities, please give us a call today.