In recent months, a core advisory group of highly experienced Prudential California Realty luxury agents from Santa Barbara to San Diego have collaborated on a single project: the design of a Southern California-wide Luxury Properties Division.

The team of directors includes:

Kate Adams, La Jolla
K. Ann Brizolis, Rancho Santa Fe
Shauna Covington, Laguna Beach
Jody Fine, Pacific Palisades
Maxine Gellens, La Jolla
Marti Gellens, La Jolla
Brian Guiltinan, Rancho Santa Fe
Louise Hampton, Palm Springs
Phil Immel, Monarch Beach
Nancy Kogevinas, Montecito
Janice Lee, Pasadena
Andrew Manning, Sherman Oaks
Jo Ann Mermis, Montecito
Bobbi Mezger, Coto de Caza
Bruce Miller, Corona del Mar
Billy Rose, Beverly Hills
Michael Taylor, Rancho Santa Fe
Cory Weiss, Beverly Hills

"Each of these leading agents devoted an incredible amount of time and passion to this project while handling a huge volume of business," noted company Executive Vice President and General Manager Jon Cook. "Their extraordinary commitment and vision have created a groundbreaking approach to luxury real estate representation."

The new division was launched on August 1 at an exclusive event for high-end agents at the Ritz-Carlton Laguna Niguel. But the leadership team's work is ongoing, as they refine services, add new features and incorporate key input from luxury agents throughout the company.

The division is designed to fully leverage the company's highly collaborative agent network, worldwide upscale connections and alliances, proprietary contact lists, and most compelling and targeted luxury marketing strategies on behalf of its clients. "This is a living, breathing program, and it will continue to evolve," noted Heidi Hockenberry, Director of Marketing for the division. "We will always seek out new ways for our luxury agents to leverage our company's full range of high-end expertise and resources to give their buyers and sellers an unprecedented level of representation."

To qualify for Luxury Properties representation, a listing must meet price criteria established specifically for its area. All criteria are reviewed annually to ensure they accurately reflect the market. The division is currently representing 600 listings.

The Luxury Properties Division is highly collaborative, with members calling on each other's skills, experience and connections to price, market and locate potential buyers for their listings. Specialists have access to proprietary lists of top luxury brokers and affluent prospects nationwide. A dedicated support division conducts ongoing research in the luxury market and conveys critical information to agents.

A full array of custom marketing tools has been designed to bring the division's exceptional homes to the attention of upper-echelon buyers around the world. The focal element is luxsocal.com, a dedicated website reserved for division listings. Visitors to prudentialcal.com, regularly visited by homeseekers from over a hundred countries worldwide,* can link directly to luxsocal.com from the home page.

The division's homes are also featured in a glossy full-color magazine, Luxury Properties, distributed bimonthly to 55,000 closely targeted contacts in over 70 countries. A high-impact multimedia property showcase is created for each listing, highlighted by an elegant custom website, an atmospheric video tour, and a compelling full-color brochure.

About the Luxury Properties Division

The Luxury Properties Division exclusively represents the uppermost tier of Prudential California Realty listings, defined by area-specific price criteria. The division leverages the company's worldwide elite connections and alliances, highly collaborative agent network, proprietary contact lists and specialized luxury marketing resources to bring these exceptional properties to the attention of an elite global audience.

About Prudential California Realty

Prudential California Realty is one of the top five brokerages in the nation and the largest company in the Prudential Real Estate International network. The company is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. For more information, visit www.prudentialcal.com.

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