Created by a core group of highly experienced luxury agents from the Central Coast to San Diego, the division brings
exceptional listings to the attention of an elite global audience by leveraging the company’s luxury connections and
alliances, highly collaborative agent network, proprietary contact lists and powerful marketing resources.
To qualify for Luxury Properties representation, a listing must meet price criteria established specifically for its area.
All criteria are reviewed annually to ensure they accurately reflect the market. The division is currently representing
approximately 600 listings.
Our luxury program is radically different from others, said company President and CEO Jon Cook. It was created
by luxury agents for luxury agents, and will continue to evolve based on the needs of our clients. Our professionals do
a great deal of business in Southern California’s most exclusive communities, and they’ve forged strong relationships
across the entire region, both inside and outside our company. The Luxury Properties Division allows them to draw on
those connections even more effectively to bring buyers and sellers of exceptional real estate together.
The Luxury Properties Division is highly collaborative, with members calling on each other’s skills, experience and
connections to price, market and locate potential buyers for their listings. A dedicated support division conducts ongoing
research in the luxury market and conveys critical information to agents.
A full array of custom marketing tools has been created for the Luxury Properties Division, each aimed at bringing the
division’s exceptional homes to the attention of upper-echelon buyers around the world. The focal element is luxsocal.com,
a dedicated website reserved for listings that meet Luxury Properties criteria. Visitors to prudentialcal.com, regularly
visited by homeseekers from over a hundred countries worldwide,* can link directly to luxsocal.com from the home page.
Prudential California Realty is one of the top five brokerages in the nation and the largest company in the
Prudential Real Estate International network. The company is proud to be a member of HomeServices of America Inc.,
a Berkshire Hathaway affiliate. For more information, visit www.prudentialcal.com.